STROS Partnerships

From strategic guidance to shared execution.

For the right high-growth platforms, advice isn't enough. STROS Partnerships deploys dedicated people, infrastructure and an exceptional network directly into a company's growth engine - a scalable, resource-backed alliance built to win markets.

Partner 03 SHIELD, fleet risk and claims software, is the third STROS partnership. Read the announcement →
The proposition

A new blueprint for accelerating high-growth enterprises.

Where STROS Consulting advises, STROS Partnerships invests itself. We move from the boardroom to the engine room - embedding the resources, relationships and reach that turn a strong product into a category winner.

STROS Partnerships
What we deploy

Network, people and infrastructure - pointed at growth.

A STROS partnership is defined by what we put in, not what we say. We commit dedicated resource to accelerating market penetration, securing enterprise pipeline and opening the doors that take years to earn alone.

  • →An exceptional network.  Direct, senior access across retail, logistics, supply chain and industry - the relationships that shorten the path to the right buyer.
  • →Dedicated GTM resource.  Specialised people embedded in your growth engine, not a one-off introduction.
  • →Enterprise pipeline.  Focused effort on meaningful, high-value opportunities and the connections that convert them.
  • →Operator credibility.  The weight of a team that has run these networks from the inside.
  • →A story built for this market.  We work out exactly what problems an operator has, then position, message and prove how a partner's platform solves them, so the operator already knows why it matters before the first meeting.
How a partnership works

Built deliberately, around fit.

Advisory first

Every partnership begins by working closely enough to see the real potential - and to know the fit is right on both sides.

Shared execution

We move from guidance to embedded delivery, deploying dedicated resource into the growth engine - from positioning and content to enterprise pipeline.

Network activation

We open the right doors at the right level - turning relationships into meaningful enterprise pipeline.

Scale together

A blueprint that compounds - aligning incentives so that when the partner wins, STROS wins with them.

STROS Partnerships

Three seats. One growth engine.

Separately, three good jobs. Together they compound, because each one increases the range of the other two. Every new platform inherits the authority, the relationships and the content engine the last one built.

Ross Eggleton FCILT
01  Authority Ross Eggleton FCILT Founder & Managing Director

Decides what STROS backs and lends two decades of running retail, logistics and supply chain from the inside to it. The reason the door opens at all.

Meet Ross →
Jason Greenspan
02  Access Jason Greenspan Director of Partnerships

Turns that credibility into signed alliances and enterprise pipeline, in the rooms cold outreach never reaches. The reason the door keeps opening.

Meet Jason →
Dan Ward
03  Positioning & demand Dan Ward Director of Growth Marketing and Content Strategy

Understands exactly what problems an operator has and shows how a partner's platform solves them, so the operator sees the value before the first meeting.

Meet Dan →
Jason Greenspan, Director of Partnerships at STROS
Jason Greenspan Director of Partnerships
At the heart of STROS Partnerships

Twenty-five years earning the trust that opens doors.

Jason Greenspan is Director of Partnerships at STROS. His job is to open doors. He uses two decades of relationships across retail, logistics and supply chain to put the platforms STROS backs in front of the customers they need to win, the operators cold outreach never reaches. And he brings new platforms into the portfolio, one per vertical, never competitors.

He has spent 25 years helping technology businesses grow by opening markets and earning the trust of C-suite leaders. He led the UK launch of an international software engineering consultancy, building the market from a standing start. Across two decades with technology and design consultancies he has won and grown enterprise accounts including Goldman Sachs, Morgan Stanley, Vodafone, BT and Virgin Media, built multi-million-pound pipelines and run the executive dinners that turn senior relationships into commercial ones.

The platforms he works with include Duvo, the Enterprise Execution OS for retail and consumer goods operations, and Fettle, warehouse optimisation from Picture Perfect Data. The newest is SHIELD, fleet risk and claims software for businesses that run vans and trucks. Each gets his network, his time and a direct line to the operators who matter.

Enterprise GTM Strategic Partnerships C-Suite Relationships New Market Launch Retail · Logistics · Supply Chain
Read the announcement →
Dan Ward, Director of Growth Marketing and Content Strategy at STROS
Dan Ward Director of Growth Marketing and Content Strategy
The third seat

The product works. The story has to.

Dan Ward is Director of Growth Marketing and Content Strategy at STROS. His job is to understand exactly what problems an operator has and show how a partner's platform solves them, then build everything that carries that into the market. Joint positioning with each partner. The vertical story and the proof that stands it up. White papers and briefs worth a senior operator's time, the content engine behind them, and enablement so both sales teams say the same thing. He looks after the STROS Partnerships brand as well.

Thirty years in marketing, across agency, retail and direct-to-consumer. He helped build an independent media agency from five people to more than 120 and £150m turnover, becoming one of its owners. Client-side he worked closely with Lord Kirkham at DFS, who later brought him in to run advertising at FABB Sofas, and he led the rebrand of Sofaworks to Sofology. More recently he took a young direct-to-consumer brand to 10 x its revenue in a year. Three years deep in AI, which is what lets a marketing engine this size run without a department behind it.

He built the STROS brand, the website and the communications strategy before he joined. The platforms he works with include Duvo, the Enterprise Execution OS for retail and consumer goods operations, and Fettle, warehouse optimisation from Picture Perfect Data, where STROS built the name, the brand and the go-to-market from scratch. For SHIELD, fleet risk and claims software, STROS refreshed the brand and built the new website.

Go-to-Market Strategy Brand Positioning Content Strategy Sales Enablement AI-led Marketing Retail · Logistics · Supply Chain
Read the announcement →
The partners

A deliberate few, one per category.

Each partner starts from a problem an operator already has and gets the full weight of all three seats. One company per category. Never competitors in the same room. Always led with value to the operator.

Duvo.ai and STROS logos
Partner 01  ·  Retail & consumer goods

Duvo.ai

The Enterprise Execution OS for retail and consumer goods operations: one platform where a company's people and AI agents run its operations, process by process.

  • $32m Series A led by Balderton Capital, October 2026.
  • Works with companies including Morrisons, Holland & Barrett, Boden, Notino and Allegro.
  • Start with a free process map: one process, two weeks and you keep the map.

What STROS does Dedicated go-to-market people, enterprise pipeline and introductions to the retail and CPG teams who need it.

Read the announcement → duvo.ai ↗
Fettle and STROS Partnerships logos
Partner 02  ·  Warehouse & 3PL

Fettle

Warehouse optimisation from Picture Perfect Data in Leeds. Fettle reads the WMS, time and attendance and the other systems a site already runs, then shows managers what needs attention today.

  • Around 37% better pick efficiency in one warehouse, without touching the WMS.
  • Nothing gets replaced; the decision stays with the operator.

What STROS does The name, the brand and the go-to-market, built from scratch, then the introductions to warehouse and 3PL operators.

Read the announcement → gofettle.ai ↗
SHIELD and STROS Partnerships logos
Partner 03  ·  Fleet & transport

SHIELD

Fleet risk and claims software for businesses that run vans and trucks. SHIELD connects the tracking, cameras, tacho, licence checks and claims data a fleet already has, gets the right messages to drivers and delivers incident information to the insurer within minutes.

  • Since Orkin started using SHIELD, its average claim has fallen from roughly £3,600 to £2,100.
  • No new hardware; it works with the systems a fleet already runs.

What STROS does The brand refresh, the new website and the launch, then the introductions to businesses that run fleets as part of a bigger operation.

Read the announcement → shieldmyfleet.com ↗
For high-growth platforms

If you're scaling something exceptional, let's talk.

STROS partners selectively, where conviction is high and the fit is real. No funnels - just a direct line.