Supply chains and retail networks move too fast for isolated, traditional advice. STROS sits at the high-stakes intersection of supply chain, technology, logistics and retail - anchoring visionary strategy to elite execution.
True strategy requires ownership of the outcome - anchoring visionary thinking to elite execution muscle and cutting-edge intelligence. That is the line STROS is built to hold.
Why UK retail and FMCG cannot automate, migrate or invest their way out of a problem they have never measured - and the two evidence gaps that quietly turn good technology into expensive disappointment.
Embedded at the intersection of supply chain, logistics, technology and retail - where strategy meets the physical world.
Explore Consulting → STROS PartnershipsDeploying network, people and infrastructure directly into the growth engines of high-potential platforms.
Explore Partnerships →At whatever point in the value chain you need support, STROS brings a complementary set of relationships and capabilities - from strategy to footprint to fleet.
Redefining contract distribution through high-capacity, asset-backed logistics - pairing a modern, scaling fleet with new-age transport platforms for elite service at scale.
The flight simulator for supply chain design. An AI-powered digital twin that lets operators rehearse network change in a risk-free virtual world before committing capital.
Mapping strategy directly to the physical world - aligning complex network requirements with global footprint acquisition and real estate intelligence.
The first STROS Partnership - graduated from advisory to shared go-to-market execution. We put dedicated people, network and infrastructure behind Duvo.ai's AI workforce for retail and CPG.
Explore the partnership →Director of Growth Marketing and Content Strategy. Thirty years in marketing, now pointed at one job: understanding exactly what problems an operator has, and building the story of how a partner's platform solves them.
STROS carries the direct influence, experience and DNA of its founder, Ross Eggleton. A Fellow of the Chartered Institute of Logistics and Transport, Ross has spent his career at the high-stakes intersection of supply chain, technology, logistics and retail - as an operator, a transformation leader, and a C-suite advisor.
He was Executive Group Director of Logistics, Supply Chain & Technology and Group Manufacturing COO at Morrisons, and VP of Business Transformation at GXO, where he led the M&A integration of the Clipper Group. Today he serves as Chief Strategy Officer for WS Holdco and as strategic advisor to a deliberately chosen circle of category leaders.
That track record - driving operational excellence, cost transformation and durable change inside complex environments - is the foundation everything at STROS is built on.
Separately, three good jobs. Together they compound, because each one increases the range of the other two. Every new platform inherits the authority, the relationships and the content engine the last one built.
Decides what STROS backs and lends two decades of running retail, logistics and supply chain from the inside to it. The reason the door opens at all.
Meet Ross →
Turns that credibility into signed alliances and enterprise pipeline, in the rooms cold outreach never reaches. The reason the door keeps opening.
Meet Jason →
Understands exactly what problems an operator has and shows how a partner's platform solves them, so the operator sees the value before the first meeting.
Meet Dan →STROS works with a deliberately small circle. No forms, no funnels - just a direct line.
ross@stros.co.uk →