STROS has appointed Jo Arnold as Partnerships Director, working alongside Jason Greenspan. Jo brings the supplier side of the conversation: relationships with the supply chain, commercial and category leaders at FMCG brands and suppliers, the people who feel the operational pressure every week.
Why this hire matters
Jo has spent more than 25 years across FMCG, grocery, retail services and technology, helping businesses build commercial relationships that last and grow. Her experience spans category management, strategic account development, new business leadership and enterprise technology sales.
She started as a Category Manager at Premier Foods. On the agency side she has since worked with some of the UK's best-known consumer brands, including Danone, Nestlé, Kraft Heinz, Coca-Cola, P&G, Unilever and PepsiCo. Most recently she sold an AI-driven retail data and demand intelligence platform.
She has built new business functions and secured major commercial agreements. At STROS she brings the same consultative, evidence-led approach, connecting proven technology to the suppliers who need it most.
"Suppliers are measured every week on whether the order arrived on time and in full, often with systems that can't tell them why it didn't. I've spent most of my career alongside the people carrying that pressure, and the last thing they need is another pitch. They want to see the technology working on their own data, and that's the conversation I want to have with them."Jo Arnold, Partnerships Director, STROS
The platforms Jo works with
Jo leads on Fettle, warehouse optimisation from Picture Perfect Data, and works with Duvo, the Enterprise Execution OS for retail and consumer goods operations. She also works on SHIELD, fleet risk and claims software for businesses that run vans and trucks. Her conversations start with the supply chain, commercial and category leaders she already knows.
"At Morrisons I sat across the table from suppliers for years, and the best of them understood the pressure on our operation as well as their own. Jo has sat on their side of that table. She knows the commercial and category leaders at those brands, and our partners need her in the room with them."Ross Eggleton, Founder of STROS
About STROS Partnerships
STROS sits where supply chain, technology, logistics and retail meet. STROS Partnerships is its resource-backed arm, deploying trusted access, go-to-market strategy and a senior network into the growth engines of a deliberately small number of high-potential platforms. It carries the experience of its founder, Ross Eggleton FCILT, a former CSCO and COO. One company per category. Never competitors in the same room.