News SHIELD is our third partner → Consulting  ·  Partnerships

A new kind of consultancy, built at the vanguard of execution.

Supply chains and retail networks move too fast for isolated, traditional advice. STROS sits at the high-stakes intersection of supply chain, technology, logistics and retail - anchoring visionary strategy to elite execution.

STROS Consulting → STROS Partnerships →
The thesis

If you aren't operating at the literal vanguard of execution, you're delivering yesterday's solutions to tomorrow's problems.

True strategy requires ownership of the outcome - anchoring visionary thinking to elite execution muscle and cutting-edge intelligence. That is the line STROS is built to hold.

White Paper · July 2026

Evidence before automation.

Why UK retail and FMCG cannot automate, migrate or invest their way out of a problem they have never measured - and the two evidence gaps that quietly turn good technology into expensive disappointment.

  • 10.7%Year-on-year fall in retail footfall, April 2026
  • 31 Dec 2027SAP ECC mainstream maintenance ends
  • Single digitsEnterprise-wide AI deployment, despite near-universal pilots
Read the white paper → Download PDF ↓
Two ways we work

One firm. Two vehicles. The full value chain.

STROS Consulting

Strategy, advisory & C-suite leadership

Embedded at the intersection of supply chain, logistics, technology and retail - where strategy meets the physical world.

Explore Consulting → STROS Partnerships

Resource-backed go-to-market alliances

Deploying network, people and infrastructure directly into the growth engines of high-potential platforms.

Explore Partnerships →
The network

Best-in-class relationships, across the whole chain.

At whatever point in the value chain you need support, STROS brings a complementary set of relationships and capabilities - from strategy to footprint to fleet.

Chief Strategy Officer WS Holdco

Redefining contract distribution through high-capacity, asset-backed logistics - pairing a modern, scaling fleet with new-age transport platforms for elite service at scale.

Strategic Advisor Kallikor

The flight simulator for supply chain design. An AI-powered digital twin that lets operators rehearse network change in a risk-free virtual world before committing capital.

Strategic Advisor CBRE Industrial & Logistics

Mapping strategy directly to the physical world - aligning complex network requirements with global footprint acquisition and real estate intelligence.

STROS Partnership · 01 Duvo.ai

The Enterprise Execution OS for retail and consumer goods operations, graduated from advisory to shared go-to-market execution. We put dedicated people, network and infrastructure behind Duvo's enterprise pipeline.

News: Duvo raises a $32m Series A → Explore the partnership →
STROS Partnership · 02 Fettle

Warehouse optimisation from Picture Perfect Data, reading the systems a warehouse already runs. STROS built its name, brand and go-to-market from scratch.

Explore the partnership → STROS Partnership · 03 SHIELD

Fleet risk and claims software for businesses that run vans and trucks, joining up the systems a fleet already runs. STROS refreshed its brand and built its new website.

Explore the partnership → For high-growth platforms One company per category.

Chosen with care. If you're scaling a platform that senior operators in retail, logistics or supply chain would want to see, the door's open.

Start a conversation →
STROS Partnerships → The third partner

SHIELD joins STROS Partnerships.

Fleet risk and claims software for businesses that run vans and trucks. Your fleet already has the data. SHIELD connects your existing systems, gets the right messages to drivers and delivers incident information to your insurer within minutes.

Read the announcement → Visit shieldmyfleet.com ↗
Ross Eggleton FCILT, Founder of STROS
Ross Eggleton FCILT Founder & Managing Director
At the heart of STROS

Built on two decades at the top table of retail and logistics.

STROS carries the direct influence, experience and DNA of its founder, Ross Eggleton. A Fellow of the Chartered Institute of Logistics and Transport, Ross has spent his career at the high-stakes intersection of supply chain, technology, logistics and retail - as an operator, a transformation leader, and a C-suite advisor.

He was Executive Group Director of Logistics, Supply Chain & Technology and Group Manufacturing COO at Morrisons, and VP of Business Transformation at GXO, where he led the M&A integration of the Clipper Group. Today he serves as Chief Strategy Officer for WS Holdco and as strategic advisor to a deliberately chosen circle of category leaders.

That track record - driving operational excellence, cost transformation and durable change inside complex environments - is the foundation everything at STROS is built on.

Former CSCO · COO M&A Integration Supply Chain & Logistics Technology & Transformation
STROS Partnerships

Three seats. One growth engine.

Separately, three good jobs. Together they compound, because each one increases the range of the other two. Every new platform inherits the authority, the relationships and the content engine the last one built.

Ross Eggleton FCILT
01  Authority Ross Eggleton FCILT Founder & Managing Director

Decides what STROS backs and lends two decades of running retail, logistics and supply chain from the inside to it. The reason the door opens at all.

Meet Ross →
Jason Greenspan
02  Access Jason Greenspan Director of Partnerships

Turns that credibility into signed alliances and enterprise pipeline, in the rooms cold outreach never reaches. The reason the door keeps opening.

Meet Jason →
Dan Ward
03  Positioning & demand Dan Ward Director of Growth Marketing and Content Strategy

Understands exactly what problems an operator has and shows how a partner's platform solves them, so the operator sees the value before the first meeting.

Meet Dan →
By introduction

If your strategy needs to meet the physical world, let's talk.

STROS works with a deliberately small circle. No forms, no funnels - just a direct line.